It started watching contractor friends get pitched demos that didn't ship.
I spent years as an AI/ML engineer at scale-up SaaS — building real systems that real teams used. The whole time, I watched contracting friends get pitched the same generic AI demos by people who'd never ridden in a service van.
They didn't need a tool. They needed someone to come in, look at how their dispatcher actually worked, build the thing that would help, train their team, and walk away. Done-for-you, not DIY.
Riptide is the firm I wish they'd had. Austin Bishop joined as co-founder in May 2026 to expand capacity and depth. We move fast. We ship. We charge a flat fee tied to outcomes, not hours.
And we say no a lot. We don't take projects we don't think we can ship in 30 days.